Promotional kit
Apprenticeships work for everyone!
Our Apprenticeships Work for Everyone campaign promotes the benefits of apprenticeships and traineeships to Queenslanders.
We're encouraging more Queenslanders to consider the benefits of apprenticeships and traineeships, with a particular focus on encouraging more women and girls to pursue a career in male-dominated occupations like traditional trades.
There will be advertisements targeting apprentices, trainees and their employers running across social media and digital channels, with the message that apprenticeships benefit everyone.
This campaign is part of a wider Train and Retain strategy and aligns to the Queensland Government's objective to secure a pipeline of skilled workers for Queensland.
Find more information about apprenticeships and traineeships or call the Apprenticeships Information Line on 1800 210 210.
Key messages
For apprentices and trainees
Trades and skilled careers are for everyone. These careers offer hands-on experiences and rewarding opportunities, ensuring job security and a steady income. Apprenticeships also combine work with study, so you can earn while you learn. So, whoever you are, whatever your goals, there’s an apprenticeship that can work for you. Start building your future career today!
For employers
When you employ an apprentice, everyone benefits. Apprenticeships create skilled pathways for life, allowing you to share your knowledge and gain a loyal workforce whilst future proofing your business.
With Queensland Government incentives available to help take on apprentices or trainees, your business is supported as it grows. Join us in shaping Queensland’s future workforce with apprenticeships that work for everyone.
Promotional kit
We have developed promotional materials, including social media content, posters and flyers, for use across your channels and networks.
Help us get the word out by sharing our messaging and resources with your audiences.
Social media
Remember to tag #ApprenticeshipsWork when you post!
We have social media tiles available to download in a range of different sizes, featuring 6 different hero shots.
Copy for social media, newsletter and other digital communications
Download suggested copy for use in your social media posts, newsletters and other communications.
Posters and flyers
We have A3 and A4 printable and digital PDF posters for your workplace.
There are also printable and digital A4 and DL flyers for apprentices, trainees and employers.
Signature block image
Add an image to your email signature so you can promote the Apprenticeships Work for Everyone campaign to your colleagues and networks. Be sure to add a link to your image too – www.qld.gov.au/apprenticeships.
We have email and web banners that you can download to use too.
Desktop screensavers
Promote the Apprenticeships Work for Everyone message in your workplace by downloading and using one of our desktop screensavers.
Contact us
Email campaigns@desbt.qld.gov.au if you need any alternative formats for your communication channels or have any other requests or questions.
We also have pull-up banner artwork available upon request.